The EIA is a business created by three event industry bodies – ESSA, AEO and AEV for two purposes:
1. Promoting the live events industry 2. To provide an association management secretariat service in the events industry
EIA Vision/Objectives
The EIA seeks to communicate the huge opportunities for business growth via the medium of live event marketing, to place live events at the heart of modern marketing, and increase the medium's market share.
EIA will deliver its vision via:
1. Promotion - influencing key target groups (see below) 2. Measurement - conveying effectiveness of live events / improving industry evaluation 3. Participation - broadening EIA involvement among all live sectors and client companies 4. Expertise - promoting greater skills among users by sharing knowledge and best practice
EIA target groups:
Client organisations and their marketing/brand managers
The EIA Facts 2008, sponsored by BPA Worldwide and produced by Vivid Interface, has reinvented the way in which the events industry both collates its own data and reports on the 'Facts' gathered. Read more
AEO 100 Report
Sponsored by
Bellwether Bloomer
Trevor Foley comments on the IPA's decision not to measure events specifically as a key part of the market sector in the UK in its Bellwether Report. Watch interview
EIA Partners
Events Calendar
Marketing Budgets 2009
In comparison to 2008, has your total 2009 marketing budget;
Click here to see who won...
