The EIA is committed to delivering on the following objectives:
1. To have organisers, venues and contractors work better/closer together and with other relevant associations in our wider marketplace to drive industry revenues, share overhead costs and increase intellectual input/output in order to grow our industry.
2. To create one strong industry voice.
3. To increase resources for industry promotion.
4. To achieve swift and constructive action regarding common industry issues.
5. To increase industry professionalism and knowledge amongst member companies.
6. To educate the business community as to the value of event marketing, and how their businesses can maximise their use of the medium.
7. To engineer a place alongside other media marketing agencies within the mindset of brands and advertising agencies.
8. To position events as increasingly relevant to the way business interactions and consumer lifestyles are conducted today. Brands and customers want face-to-face engagement and experiences.
9. To eradicate the need for the ‘why events?’ argument from members’ sales and marketing activities.
10. To create an environment which proactively encourages the recruitment of quality people into our industry.
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