The results are in, and with more than 1250 visitors taking part in a recent online poll, over 86% of visitors to the industry’s three association websites AEO, AEV & ESSA agree or strongly agree that live events provide the best possible interactive marketing platform according to the Events Industry Alliance.
“The result speaks for itself,” says the EIA, “and even with a self-selecting body of voters, the huge 86% plus endorsement demonstrates the appreciation of the power of live event marketing to deliver complete, five sense interaction that other media simply cannot match.
"In these economically challenging times, marketers will be selecting routes to market that really do deliver the goods and there is no doubt that if it’s interactivity and hands-on brand experience that they want, they need look no further than live event marketing.”
