How Do Events Work?

Be it via the rewarding marketing options of exhibiting, show sponsorship or partnership packages, events offer brands true ‘permission’ marketing, unlike the ‘interruptive’ alternatives of, for example, TV, radio and DM.

At an event, the visitor is proactively choosing to come and see what brands have to offer. In the current marketing environment, where businesses and consumers go to great lengths to avoid media bombardment (be it by opting out of a DM campaign, or fast-forwarding a TV ad break), there is no more valuable an accolade.

• It is easy to get involved with an event, via the organiser's website. Click here to visit the AEO member list, where contact details for many of the UK's leading show organisers can be accessed by clicking on a specific company name.
• UK show listings are readily accessible at www.exhibitions.co.uk.
• The EIA is always on hand to offer information, advice, educational products and guidance. Click here to access contact details for the EIA team.
• Want advice on exhibiting? Discover the ‘Make a Stand’ and ‘e-learning’ resources: two powerful, entertaining and educational tools, designed to help maximise your participation at an event. Click here to find out more!
• Need more? Click here to check out some of the key reasons for why events work!

Back to 'About Events'