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The Industry |
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The world of events is huge. Within the UK alone, some 17 million people visit events each year and the industry contributes £9.3bn to the UK economy - and that's just the exhibitions sector!
More and more brands are choosing events, and waking up to the unique marketing power of live media…
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Events offer an awesome business arena, where 17 million decision-making customers per year (within the exhibitions sector alone) interact and engage, face-to-face with brands.
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Event attendees choose to be there, making our media the truest representation of ‘permission’ marketing available to brands, and one far removed from the intrusive ‘interruption’ marketing alternatives, such TV, radio, DM or pop up advertising.
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Events offer multi-sensory marketing; the only business environment where your customers can see, touch, hear, smell, even taste your product! |
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Live Events Work! EIA Presentation |
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EIA has built a presentation that details the rise of live event marketing. The future is digital and live events, and EIA has used, and continues to use this presentation to deliver this mantra to both industry stakeholders and our external audience targets (client organisations, agencies, national / marketing media, Government and academia).
Members of ESSA, AEO and AEV can view this presentation by clicking here. If you are not member of any of these associations, but would like to know more, please email Tom Treverton at tom.treverton@eventsindustryalliance.com, or call 01442 873331.
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What are events?
