1. True ‘permission’ marketing
T.V, radio and magazines provide interruption marketing! With exhibitions and events the buyer/visitor chooses to attend in order to see the advertisements. Time is our most precious commodity. Customers give both their time and permission to clients at events at a time they are ready to buy. Other forms of advertising hit their target audience on the off chance they are ready to buy.
2. Interactive "Face to Face" Communication
All advertising and marketing seeks to communicate appropriate messages to customers and prospects. Exhibitions and events allow the client/brand to go one step further and engage in the power of conversation with their target audience.
3. Delivers buyers and creates communities
79% of visitors to trade shows have advisory, joint or sole responsibility in planning and/or making company purchases. Furthermore, a third of trade show visitors cannot be reached by clients/brands in their offices – they use trade shows to make buying decisions.
An exhibition or event brings an industry together - all in one place at one time.
4. Use events to fulfil any number of sales and marketing objectives
Events can be used to deliver a number of sales and marketing objectives from direct sales, through database building, account management, entertaining, market research, recruiting, brand building, demonstration etc.
5. Today's Marketing Media - On-line, sponsorship and live events, working together
T.V advertising is becoming more challenging for brands. Direct Mail and telemarketing is still perceived as intrusive but clients/brands increasingly want to get face-to-face and interactive. Sponsors are now looking beyond the sports market place into the events arena.
6. Brings Brands Alive! - Uses all five sense
I saw it at an exhibition, I touched it, heard it, smelled it, squeezed it, discovered it, tried it and liked it!
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