The EIA advises all to adopt the language of event marketing!
Quick points:
- Events deliver buyers and create communities.
- Use events to fulfil any number of sales and marketing objectives.
- Events create PR!
- Today’s marketing media are on-line, sponsorship and live marketing.
- Marketing doesn’t get any more direct than this.
- Because business is face-to-face.
- The ‘chemistry’ or ‘connect’ factor.
Event Terminology (relevant words/phrases):
- ‘Permission marketing’
- ‘Live marketing’
- ‘Mouth-to mouth marketing’
- ‘People media’
- ‘Face-to-face’
- ‘FIVE LIVE’
- ‘Conversation beats communication!’
- ‘Engagement’
- ‘Interaction’
Do you know / are you using any other examples? Please feel free to suggest additions to our language lists!
Email your thoughts to Tom Treverton, the EIA's PR Manager, by clicking here.
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