MORE exhibitors on MORE space in MORE shows being attended by MORE of the right calibre of visitors.
Click here to view the EIA Promotion Industry Adverts
The AEO promotional adverts, produced in the early part of this decade, have been refreshed and updated. They now include the EIA logo and some of them carry an “events” rather than “exhibitions” message.
Trevor Foley (EIA Consultant) comments: 'Our campaign seeks to show that live events are the most dynamic marketing tool', adding that, 'face-to-face media is attracting record business from brand and marketing professionals and we've raised extra funding, and negotiated more heavyweight support to reach greater numbers of them.'
'Our own promotional programme is given added strength by the organisers themselves. Increasing numbers of them are investing more heavily in viral marketing, direct mail, PR and advertising. They are also raising the stakes in the whole event experience, creating a more compelling offer that persuades leading brands and markets to take part.'
Click here to view the EIA Promotion Industry Adverts
Back to 'About EIA'
Back to 'Press Centre'
