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EIA Manifesto


The EIA is working to increase the visibility of the events industry and ensure the events industry is counted. 

Events Industry Alliance

The events industry as a whole drives £70bn of trade into UK businesses. Our members' events are the engine of the domestic and international economy.

We aim to take a strategic, national approach to business events spreading growth to all parts of the UK and driving international trade key to delivering a global Britain.

Our industry acts as a catalyst for regional growth by bringing businesses from around the globe to do the deals that drive investment.

The EIA works on behalf of the events industry associations AEO, AEV and ESSA to increase awareness of the importance and economic contributions of the events industry.

How do we do it?  Constant contact with government departments including Department for Business and Trade;  Department for Levelling Up, Housing and Communities (DLUHC); Department for International Trade (DIT); the Secretary of State for Digital, Culture, Media and Sport (DCMS) and the Chancellor of the Exchequer.


Diary dates

The EIA works to ensure that the interests of UK business events are effectively represented, understood and communicated to Government across the pillars of

The world's meeting place

a. Organise for success: create 'Business Events UK' as strategic delivery body.

b. Innovate 21st century events: seed funding and tax breaks for new events.

c. Drive awareness: upweighted ministerial advocacy programme.

d. Build 21st century infrastructure: invest to ensure world class events.

e. Attract lighthouse events: increased BID funding.


a. Develop an international trade strategy that recognises, leverages and supports the UK business events sector to drive growth for a global Britain.

b. Encourage inbound investment and outbound trade through upweighted grants and TAP programme.

c. Incentivise business events to facilitate the Government's levelling up agenda.

Skills and people

a. Promote careers in the industry and encourage an inclusive, diverse and dynamic workforce.

b. Support the establishment of an independent Event Skills Body.

c. Establish SIC and SOC codes to enable analysis of the industry's workforce.

to unlock the industry’s full potential as one of the biggest engines for growth in the economy.


EIA MANIFESTO                                    KEY POLICY ASKS

Parliamentary reception - 17 October 2023

We hosted a reception launching the EIA industry manifesto in the Churchill Room at the Houses of Parliament.  The event was kindly sponsored by Lucy Powell MP.

Parliamentary reception - 19 October 2022, Jubilee, Houses of Parliament.  Kindly sponsored by Theresa Villiers MP.

Did you know?

The events industry drives £70bn of trade into UK businesses. 

Exhibitions generated nearly  £5bn of direct spending by visitors and exhibitors and generated £2.2bn of direct GDP in 2022.

In 2022, the UK welcomed over 6 million exhibition visitors and 123,000 exhibitors.


  • The events industry is only as good as the sum of its parts – the EIA represents all parts of our amazing industry. We are members because together we are so much stronger and are therefore so much better placed to deal with both our challenges and the massive opportunities that lie ahead.
    Simon Parker
  • The EIA serves as the quintessential industry forum and working group representing the cornerstones critical to all events; the organiser, the venue and the supply chain providing goods and services to the sector. Whilst it’s always been a valuable alliance for the industry, in these times of post-pandemic economic uncertainty and geo-political challenges, the ability for the industry to convene, confer and communicate as a unified sector is imperative as we seek to grow and have an even greater impact on the UK’s social and economic landscape.
    Shaun Hinds
    Manchester Central
  • The EIA is a great forum for collaboration between three of the major UK business events associations. It’s so important as an industry that we speak with one voice, that we collaborate on the biggest issues that we face and that we build mutual understanding and respect. The EIA provides the opportunity to do all of these things and is a made more powerful by all of our contributions.
    Carina Bauer